At Bescher Beauty, we are committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you visit or make a purchase from bescher.com.au.
1. Personal Information We Collect
-
Device Information: When you visit the Site, we automatically collect information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we collect information about the individual web pages or products you view and how you interact with the Site.
-
Order Information: When you make a purchase or attempt to make a purchase, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, Afterpay, or PayPal details), email address, and phone number.
2. How We Collect Your Information
We use the following technologies to ensure a seamless experience:
-
Cookies: Data files placed on your device to help the site remember your preferences.
-
Log Files: Track actions occurring on the Site, collecting data including your IP address, browser type, and date/time stamps.
-
Pixels & Web Beacons: Electronic files used to record information about how you browse the Site. This includes the Meta Pixel, which helps us show you relevant ads based on your interests.
3. How We Use Your Information
We use the information we collect to:
- Fulfill and ship your orders (including processing payments and providing invoices).
- Communicate with you regarding your order or our products.
- Screen our orders for potential risk or fraud.
- Provide you with information or advertising relating to our products (where you have opted in).
- Optimize and improve our Site performance and marketing campaigns.
4. Sharing Your Personal Information
We share your Personal Information with trusted third parties to help us operate:
-
Shopify: We use Shopify to power our online store.
-
Google Analytics: To help us understand how our customers use the Site.
-
Meta (Facebook/Instagram): To provide targeted advertising and track the success of our ad campaigns.
-
Compliance: We may also share your information to comply with applicable laws and regulations or to respond to a lawful request for information.
5. Behavioral Advertising & Opt-Out
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt-out of targeted advertising by visiting:
6. Your Rights
If you are a resident of Australia, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you are a European resident, we note that we are processing your information to fulfill contracts we might have with you (for example, if you make an order through the Site).
7. Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
8. Changes
We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.
9. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at
hello@bescher.com.au.
